Design direction for the international interview magazine Friends of Friends 

Friends of Friends is an international interview magazine and content creation agency based in Berlin. They have created a digital platform for creativity that consists of numerous inspiring interviews with bold thinkers and game-changers worldwide. 

The brand identity is created to be bold, distinguish, and communicate the infinite circuit of friends that connect all of us. In the center of the visual language is the “boom” shape that is adjustable and variable, yet unique and always recognizable. The logo is an infinite line of “friends of friends” that smartly visualizes and plays with the original naming of the brand, and it can be adjusted to all kinds of media, from digital to print.